Build Your Business By Choice, Not By Chance

I have two concepts that I talk about all the time in my business.  The first one has always been “order and balance”—overcoming overwhelm and chaos in your business and your life so you can enjoy the things that matter most to you. 

The second concept is what I refer to as “seamless success.”  Seamless Success occurs when you create a profitable and sustainable business that runs smoothly, is built around you and your GIFTS, and harmoniously allows you to live the life of your dreams.  The two concepts really are very similar.  In fact, I would argue that they are the same concept with a different name and, perhaps, a slightly different feel.  I say this because, at the core, it’s all about designing your business (and your life) by choice, not by chance. 

When you build your business by choice instead of chance, chaos naturally dissipates.  When you build your business with intention, you are able to mold it and shape it to fit who you are and the life that you want to live.  When you build your business by choice, you have a plan—you are focused.  When you build your business by chance, your energy is scattered and things seem overwhelming. It’s easy to lose yourself, your goals, and your dreams when you allow chance to run the show.

Are you building your business by choice or by chance?

  • Is your business built around your Genius, Interests, Fire, Talents, and Strengths (GIFTS), or did you model it after what everyone else is doing?
  • Have you decided who it is you are meant to serve with your GIFTS, or are you leaving it to chance that your ideal clients will somehow find you?
  • Do you create products and services based on your ideal client’s needs or do you think, “If I build it, they will come?”
  • Do you actively spread your message, or do you hope someone will stumble upon your website?
  • Do you choose to “ask for the business” and enroll new clients, or do you simply hope they will ask you about your services?
  • Do you charge based on the value you provide or do you spend your time wishing your clients would pay you more?
  • Do you package your services for consistent income and consistent client results, or do you just hope your clients will stick around long enough for both?
  • Do you  have systems in your business, or do you cross your fingers that everything will go smoothly?
  • Do you plan your day according to your goals, or do you wait for others to set your agenda for you?
  • Have you stopped to consider what you want your business to look like, or did you just “hang your shingle.”
  • Have you stopped to consider what you want your life to look like, or do you just go through the motions?
  • Have you considered how your business and personal life fuse together, or  are you hoping that someday they will both support each other?
  • Do you let circumstances dictate your success, or do you choose to succeed–no matter what?

I would love to hear how you have built (or will build) your business by choice.  Please feel free to leave your comments below.

© 2011 Tiffany deSilva, Order and Balance, LLC

Want to reprint this article?  Be my guest; just remember to include the following message:

Tffany deSilva, founder and CEO of Order and Balance, LLC, specializes in helping women entrepreneurs  build rock-solid, financially successful and sustainable businesses that not only run seamlessly, but integrate seamlessly with their ideal lives, so they can overcome overwhelm and make great money doing what they love. Visit to your copy of the FREE report, “Get the Money You Deserve and the Time You Desire: How to Avoid the 7 Biggest Mistakes Women Entrepreneurs Make.”

9 Response to “Build Your Business By Choice, Not By Chance ”

Sue Painter
September 26, 2011
3:01 pm

Comment :

I think that the strategic ways of working rather than pitching back what comes your way is the biggest aha for entrepreneurs who are good at what they do yet are struggling to make things profitable. You nailed the issue head on, Tiffany.

Tiffany deSilva
September 26, 2011
6:29 pm

Comment :

Thanks, Sue. I agree that many entrepreneurs get tripped up by not thinking strategically, and it truly is a shame because it keeps them from thriving at their great work.

Jeff Brunson
September 27, 2011
4:09 am

Comment :

I love your acronym for GIFTS. I truly believe the most fulfilled in this world are busy giving their Gift in the world. What I hear you saying is that we must build the necessary steps around this to be truly fulfilled in this work.

Tiffany deSilva
September 27, 2011
7:31 am

Comment :

Thank you, Jeff. You’re absolutely right.

Linda Pucci
September 28, 2011
9:24 am

Comment :

These are great, Tiffany. You are certainly right! I’ve noticed that when I’m unsure about what direction I want to go, my business reflects it. I agree with Sue that you have to be strategic, which means knowing where you want to go. I know that building my “foundation” was one of the most important things I did to get my business moving forward.

Mary Ellen Miller
September 28, 2011
7:12 pm

Comment :

Thank you for this very thought provoking post Tiffany. There is a lot of good material here! Love the GIFT acronym. There is no question that a deliberate plan is key to success.

Kristina Shands
September 29, 2011
11:58 am

Comment :

These are great questions, Tiffany. I’m going to print them out and take them to my favorite thinking place (a local state park) and answer them. I agree that being strategic is the key, but sometimes I find myself a little off course. Thanks for sharing and challenging us to use our GIFTS wisely.

Bill Painter
September 30, 2011
2:44 pm

Comment :

Good article. I gagree with you that the order and balance and the seamless succes are much the same thing. I also liked the “Gifts” acromeyn. It’s a good memory tool.

Jennifer Bourn
October 4, 2011
9:02 am

Comment :

Great list of things to thin about here … It’s like I say when I am talking about branding –> If you don’t define your brand, others will. If you don’t get your story in the minds of others teach them hat you’re best at, they’ll decide what you should be known for … and do you really want to leave that up to chance?

Jennifer Bourn, Bourn Creative

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