Category Archives: Marketing Success

3 Marketing Tips from Next Food Network Star

One of my favorite shows on television is Food Network Star.  That’s an odd choice coming from someone who hates cooking (although, I do love to eat).  I’ve watched the show for years and I just figured out one of the reasons why I love it so much.  The majority of the show is about marketing. Sure they do challenges and ..Read More

3 Ways to Uphold Your Boundaries with Clients without Feeling Like a Jerk

Yesterday one of my colleagues was talking about a situation in which her client was pushing her boundaries.  The client had hired her to do some design work and she was requesting to make changes beyond the number of revisions they had agreed upon.  My colleague performed twice as many revisions than she agreed to without charging for them.  Fi..Read More

Are You Creating Your Own Glass Ceiling?

A couple of weeks ago, the president of one of the women’s business associations I belong to shared the results of a recent survey they did.  They found that the ..Read More

10 Signs Your Relationship with Money is Hurting Your Business

I attended a “sold out” women’s networking event on Tuesday. The room was packed full of energetic women business owners all eager to learn more about attracting clients and growing their business.  During the presentation portion of the meeting, the speaker enthusiastically revealed the “secrets” to creating a successful business:

    ..Read More

    5 Reasons Why Potential Clients Might Be Saying, “I can’t afford it.”

    One of the most common objections that service-based entrepreneurs hear is the good old standby, “I can’t afford it.” Rarely is this ever true.  You see, people find money for the things that are truly important to them.  It’s the same way with time. People find time for the things that are truly important to them. If something is trul..Read More

    3 Quick Ways to Break Out of Your Dry Spell and Attract Some “Juicy” Prospects

    It’s not uncommon for entrepreneurs to have ups and downs in their business.  One month your phone is ringing off the hook with potential clients, the next month you’re only hearing crickets.  Now there are many different ways to prevent this from happening (ex. Consistently marketing your business), but what do you do if you’re in the vall..Read More

    Is Your Website Chasing Off Potential Clients?

    Inviting someone to visit your website is a lot like inviting a guest to your home.  As a caring host, you want them to feel welcomed and comfortable.  You want to put your best foot forward so that they enjoy the time spent with you and, hopefully, come back to visit you again.  You go out of your way to make sure their needs are met (and your ..Read More

    Getting Your Bio in Great Shape Offers Rewards

    This amazing article is written by our Client Allure kick-off speaker, Nancy Juetten. Not every business owner has the interest or inclination to get interviewed by the media, become a popular public speaker, or step into that dream of becoming a best-selling author. However..Read More

    4 Steps to Creating Client Allure

    Client allure is all about creating a magnetic presence that draws in your ideal clients, turns them into paying customers, and makes them want to do business with you over and over again. Businesses that plan to be around for a long time know that client allure is the key to success (even if they don't call it that). You see, you can no long..Read More

    Are You Committing Marketing “Crimes?”

    Over the years I've been able to connect with a lot of business owners. And over those years, I've seen a lot of marketing "don'ts." Sometimes these "don'ts" are so heinous they really should be considered a crime (sometimes they actually are). Here are my top 5 marketing crimes to avoid:

    1. Not knowing who your ideal client is...Read More