The Top 5 Reasons Why Your Marketing Isn’t Working

I’ve met a lot of women entrepreneurs over the last several months who are really struggling to get clients.  It’s not because they have some type of character flaw.  And it’s not because they aren’t working their butts off—believe me, they are. In fact, they are working really hard at marketing, but they are still struggling with getting clients.

After talking to many of them, I noticed there are several common factors that lead to ineffective marketing. If you’re struggling to get clients, maybe you’re dealing with these, too.

Here are the Top 5 Reasons Why Your Marketing Isn’t Working:

  1. You’re not marketing to your ideal clients.  In social work school, the first thing they teach you is to “meet your client where they’re at.”  You have to do the same thing in marketing.  Not only do you have to speak their language and hone in on their desires and challenges, but you also have to physically “meet them where they’re at.” You have to hang out where your ideal clients hang out.  Speak where they listen, write where they read, and teach where they learn.
  2. You’re selling your product, service, or program a little too much.  Do you spend a lot of time telling people what they get in their package, or do you focus on what they get as a result of the package.  Imagine you invented the iPhone.  In your marketing do you say, “You get this little piece of black or white metal that is basically a tiny little computer/phone/camera?”  Or do you say, “The iPhone will allow you to instantly access your bank account, listen to your favorite music, and capture your most precious moments, which you can then upload to facebook, youtube,  etc. etc. etc…?” My point is: Focus on the benefits. It’s ok to mention the features of your product or service, but remember to emphasize the benefits because that’s truly what people are buying.
  3. You don’t have a well-defined strategy.  Many entrepreneurs struggle with marketing because they try every tactic known to man without thinking about how they all fit together.  Every element of your marketing should work seamlessly together as a system.  Get clear on the outcome you want from each element and don’t add another element until you are sure how it integrates into your overall marketing system.
  4. You’re not marketing consistently.  You have to market on a consistent basis in order to have a steady stream of clients and a steady income.  It’s not a “now and then” type of thing.  I know some business owners who were actually taught that you market more when you have income lulls, and you market less when you have more clients. The truth is you market consistently so you never have major fluctuations in your income.
  5. You’re afraid to step into the spotlight.  Marketing is all about getting eyeballs on you and your business so that people have the opportunity to learn more about you and what you have to offer.  This means you have to be willing to step up to the plate and put yourself out there.  You have to be willing to stand out from the crowd in order for people to take notice, so don’t be shy and don’t hide behind your computer.  You don’t have to be someone you’re not; but you do have to be proactive and grab attention.

I would love to hear your thoughts on how to market effectively, please leave your comments below.

Struggling to with your marketing? I can help you with that.  Click here to take your next step and apply for a Seamless Success Breakthrough Session today.

© 2011 Tiffany deSilva

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6 Response to “The Top 5 Reasons Why Your Marketing Isn’t Working ”

Jennifer Bourn
December 19, 2011
4:31 pm

Comment :

Tiffany – great tips… if only everyone adhered to these pointers :) Sometimes it’s the simplest things that can make a huge difference in your marketing results.

For example, when we shifted the wording in our marketing content to speak right to our ideal client – a successful entrepreneur who wants to seriously uplevel their brand and website to match their level of expertise and skill and who value the contribution we can make to their online success – we immediately noticed a shift in the new business inquiries we were getting.

More entrepreneurs began to contact us than ever before that respected what we do and wanted to work with us and let us do what we do best, and the best part is that they were willing and happy to pay us what we’re worth!

Jennifer Bourn, Bourn Creative

Sue Painter
December 19, 2011
9:27 pm

Comment :

I think your tips are very solid, Tiffany. And I’m especially drawn to the last one, for I’ve come to realize that many biz owners are good idea people but are NOT good at accepting the spotlight. Good point!

Linda Pucci
December 20, 2011
8:13 am

Comment :

These are great tips, Tiffany! Your “meet them where they are at” comment made me laugh; I hadn’t thought of it that way, but you are absolutely right! And your example of marketing the iphone made the benefits vs. features issue very clear! I agree with Jennifer, if everybody adhered to these simple tips it would make a huge difference. Thanks for the reminder!

Jeff Brunson
December 20, 2011
1:24 pm

Comment :

Great stuff Tiffany! Thanks especially for number 2. This is such a great reminder for me as I develop a more effective portion of my website – and marketing – on a new experience that I was privledged to refine in the last part of this year.

Mary Ellen Miller
December 21, 2011
3:01 pm

Comment :

Tiffany all of these are excellent ideas. I think #4, consistent marketing, is really important for business owners. Too many times people cut back on marketing for a variety of reasons when in reality they should be increasing it. Thank you.

Bill Painter
December 22, 2011
9:28 pm

Comment :

As Willie Sutton said when asked why he robbed banks “That’s where the money is”. So too that you need to go where the cliens are. It seems simple but that idea eludes a lot of people.

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