Is Your Website Chasing Off Potential Clients?

Inviting someone to visit your website is a lot like inviting a guest to your home.  As a caring host, you want them to feel welcomed and comfortable.  You want to put your best foot forward so that they enjoy the time spent with you and, hopefully, come back to visit you again.  You go out of your way to make sure their needs are met (and your guest really appreciates it).

Would you ever consider inviting someone over to a messy cluttered house?  Would you leave them on their own to navigate their way through your house, or would you show them exactly where to go?

Unfortunately, many small business owners are inviting prospective clients to messy cluttered websites everyday and those prospects aren’t sticking around long enough to figure out how to navigate their way to becoming a client.

I’ve seen quite a few entrepreneurs recently who are getting decent traffic to their website but they aren’t converting many of the visitors into paying clients, or even getting them to join their email list.

In fact, their sites are probably chasing their potential clients away.

Here are 5 things that will send potential clients clicking away from your site as soon as they land on your home page:

  1. Your site looks unprofessional.  Beauty and design is subjective, but some sites look like they were thrown together by people who shouldn’t be building websites.  You can spot them by their crazy fonts, clip art, and header images that look they were cut and pasted by a kindergartner.  This screams, “I’m a die-hard DIYer!” “I’m cheap!”or “I don’t care what my site looks like!” Don’t be that guy or gal.
  2. Your images or pages take an eternity to load.  People have short attention spans.  Unless they are downloading something they perceive to be of great value, they aren’t going to wait, they are going to click away.
  3. Your site is “choppy.” Does your site have an “open floor plan” or do you have ten buttons in your navigation bar with 10 more “drop down” pages dangling below?  It can be very overwhelming for people to figure out where they need to go next when they’re looking at 50+ pages.  Your site should have a natural “open” flow that’s easy to navigate.
  4. You don’t explicitly explain how people can take the next step with you. Don’t leave it to your visitors to figure things out for themselves—they’ll leave.  Once people arrive at your site, TELL them exactly what they should do next.  It’s what a good host would do.
  5.  Your site is cluttered.  Don’t feel like you need to add a thousand widgets, random images, and doodads to your site.  This only distracts and overwhelms your visitors.  Distraction and overwhelm is the perfect formula to send them packing.  Just like your home, everything on your site should serve a purpose and integrate with your website’s overall  strategy.

And that leads to the solution to each of these problems:

  1. Get clear on your strategy for your website.
  2. Hire a professional to design and build your site.  Tip: Look for someone who understands web design and development, as well as marketing.  Unless you design and build websites for a living, you shouldn’t be wasting your time building your own website.  Use that time to go out and get a client!

Need some help finding a website designer? Let me know and I’ll refer you to some great ladies!  Need help figuring out how to spend your time getting out and getting some clients?  Click here to take your next step.

© 2012 Tiffany deSilva

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4 Response to “Is Your Website Chasing Off Potential Clients? ”

Sue Painter
April 6, 2012
7:17 pm

Comment :

These are great tips, Tiffany. Just the other day I had Michael Port looking at my own website – and in the main, he liked it. But his sharp eyes and wisdom pointed out a few places where it was messy and needed some cleanup. Sneaks up on you!

Mary Ellen Miller
April 7, 2012
3:15 pm

Comment :

Great tips Tiffany. I completely agree about the importance of hiring professionals when creating web sites. Thank you.

Linda Pucci
April 8, 2012
8:08 am

Comment :

I hadn’t thought about the parallel between inviting people to your website and inviting people into your home. That really hit home for me–taking another look!

Bill Painter
April 12, 2012
6:27 pm

Comment :

I think that number 4 about leading them to what yu want them to do is very important. I have seen some sites that give you too many choices or you cannot figure out what they have the site for.

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