Are You a Dabbling Debbie or Successful Susan?

Do you ever feel like you have hit an income ceiling in your business?  If so, you are definitely not alone.  I speak to so many women entrepreneurs who say they would love to make more money but they’re not.

Through my years of working with entrepreneurs I’ve noticed certain common traits that tend to correspond with earning less and feeling stuck in your business.

I’ve also observed specific characteristics that correspond with owning a successful and profitable business and being able to serve more people.

I would like to introduce you to the 5 women entrepreneurs that I meet on a regular basis:


  1. Dabbling Debbie.  Debbie is very passionate about what she does, but she’s not so passionate about being a business owner.  She does her business “on the side” and treats it more like a hobby than an actual business.  She takes on clients here and there but doesn’t have a marketing plan, clear income goals, or a big vision for her business.  She struggles a lot with inconsistent cash flow.  Her business needs systems, structure, consistency, and commitment on her part in order to be successful.
  2. Martyr Marsha.  Marsha has a heart of gold and truly loves helping others—even at her own expense.  She often discounts her services, undercharges, and gives away too much.  She is reluctant to choose a target market because she knows she could help so many people.  Sometimes she chooses to work with non-ideal clients because she wants to help them in spite of themselves.  She often says she didn’t go into business for the money, and her bank account shows it. She struggles with attracting high-quality clients who happily pay her fees, so she is under-earning and feeling frustrated.  In order for her business to be successful she has to first stand firm in the value that she provides and then set firm boundaries with her clients.
  3. Hiding Heidi.  Heidi is amazing at what she does and has a lot to offer her clients.  Too bad only a handful of people know who she is.  Heidi is reluctant to claim her space in the spotlight.  Most days you’ll find her safely behind her computer rewriting her website because she just has to get it “perfect” before she “gets out there.” She avoids networking events and would rather die than speak in public.  She does not enjoy marketing and sales one bit—so she avoids them both. She hates hearing the question, “So what do you do?” almost as much as she hates hearing, “So how much do you charge?”  Talking about money and promoting her business just feels so uncomfortable.  In order for Heidi to be successful in business she has to value her work, stretch outside of her comfort zone, and embrace her role as an expert leader in her business and her industry.
  4. Ambitious Amber.  Amber is very creative and wants to make a lot of money while helping a lot of people.  She has enough ideas to launch a thousand businesses.  She struggles with overwhelm and not knowing what to do each day—there are so many possibilities.  She tries one thing one day and another thing the next day. She’s tried every tactic under the sun to grow her business but she’s not getting the results she wants. She works very hard but doesn’t have the income to show for it.  In order for her business to be successful, Amber needs focus.  Her biggest challenge is staying focused on income-generation.  She needs help figuring out the fastest path to the cash and a plan for accomplishing her lofty goals.  She also needs support to help her pull off her big ideas so she doesn’t get lost in trying to doing everything herself.
  5. Successful Susan.  Susan loves helping people.  She’s great at what she does and she knows it.  She knows exactly who her ideal clients are, exactly what they want, and has a system for helping them achieve their goals.  She knows exactly the value she offers her clients and she charges accordingly.  She pays attention to her money, has a plan for paying off any debt she has, and invests in her own business growth and development.  She knows that in order to stay in business, to live abundantly, and to help more people she needs to make great money.  She LOVES marketing her business because that is how she is able to connect with the people who need her most.  She LOVES having sales conversations with prospective clients because those conversations are the first step in helping them make the transformation that they are yearning for.  Susan is able to powerfully serve her clients and make a great living doing what she loves because she has a powerful relationship with money.

If you recognize yourself in the descriptions above, or you’d like to be a little bit more like “Successful Susan,” click here to sign up for my FREE “Shatter Your Glass Ceiling” Intensive Training Call and Video Series. Register now to get started on creating your own money breakthrough so you can earn more money, and keep more of the money you make.

5 Response to “Are You a Dabbling Debbie or Successful Susan? ”

Sue Painter
May 28, 2012
3:47 pm

Comment :

I think I’ve dealt with every one of these in working with my clients over the years. Your descriptions are so vivid and true-to-life that I can tell you know them well, too! Great snapshots.

Eric Benson
May 30, 2012
6:12 am

Comment :

Outstanding, TIffany! You’ve captured the various struggles so many people experience – both women and men, and best of all, you’ve provided a clear path to help them move from struggle to success.
Keep on Smilin’,

Linda Pucci
May 30, 2012
8:56 am

Comment :

I love these descriptions–I too have met them. I even modeled myself after Ambitious Amber for a long time!

Jeff Brunson
May 30, 2012
1:01 pm

Comment :

Thanks Tiffany. I like these. I can see myself in some of the not-so-successful ones and also in the successful. It seems we have to be good at holding the tension in between many times out here on our own. And we have to hold it creatively.

Mary Ellen Miller
May 31, 2012
7:37 am

Comment :

What a great concept Tiffany. Very clever. Love the personas that your represent. I’m sure we can all see a bit of us in each of them. Let’s strive for Successful Susan!

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