5 Simple Ways to Show Your Gratitude (and Grow Your Business)


It’s Thanksgiving Week in the US.  What better time to show a little gratitude!

In today’s fast-paced world of text messages and tweets, taking the time to show your appreciation for your clients and others who support you in your business is a great way to separate yourself from the pack. Each day we are all bombarded with a multitude of messages.  Unfortunately, the vast majority of them are highly impersonal.

As an entrepreneur or small business owner, much of our success depends on building strong relationships with others.  People remember gratitude long after they’ve forgotten your sales pitch.

Here are some of my favorite ways you can show your gratitude and grow your business while you’re at it:

  1. Give a little back.  Design a formal referral and/or affiliate program and make a habit out of giving a little something back to those who send you
    referrals.  It can be a commission on referred sales, a set dollar amount or a small gift.  If you’re in an industry that doesn’t allow this type of program, don’t worry, see tip 2.
  2. Always send a “thank you” card.  Always send ”thank you cards” to affiliates, strategic partners, referral sources, etc.  It may sound like a no-brainer, but sometimes we forget to do the basics.  Just letting them know that you appreciate their help goes a long way in building a strong partnership.  Most people enjoy helping others, especially when they know their help is appreciated.
  3. Create your own loyalty program.  Loyalty programs aren’t just for grocery stores and pizza shops.  Let your best clients or customers know you appreciate their business and keep them coming back by offering them some incentive.  You can offer them free service after a certain number of purchases, give them a special savings for continuing on with you after their initial agreement, or offer them a savings incentive on your other programs and services.
  4. Make your clients feel special.  Give your best clients special treatment like an exclusive bonus or free entry to one of your events.  Not only do they feel like a VIP, but they become your biggest fans and share their experience with others.
  5. Tell them how much you appreciate them.  Have you told your clients lately how much you love working with them?  Have you sincerely thanked your customers for their business?  No matter who you are or what you do, there’s probably someone out there who does something similar (at least in the eyes of your clients).  It truly is an honor to be chosen.  Let your best customers know that you do truly appreciate them.  They’ll appreciate you in return.

I would love to hear how you show your gratitude in your business at Thanksgiving or anytime of the year.  Please share your comments below.

 

© 2011 Tiffany deSilva and Order and Balance, LLC.

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10 Response to “5 Simple Ways to Show Your Gratitude (and Grow Your Business) ”

Sue Painter
November 21, 2011
8:37 pm

Comment :

Hi Tiffany,
I like your tips, they are right on. And just so you know, I am most grateful for knowing and working with you. Happy Thanksgiving!
Sue

Bill Painter
November 21, 2011
9:45 pm

Comment :

Great tips. I have sent thank you cards or a referral fee to those folks who have given me referrals. I think this appreciation helps with repeat referals.

Jeff Brunson
November 22, 2011
8:21 am

Comment :

The power of Gratitude … Tiffany, thank you for not on the tips, but also the great reminder of how important it is to find some way(s) to express this sincere gratitude! Have a very Happy Thanksgiving!

Tiffany deSilva
November 22, 2011
8:51 am

Comment :

Thank you, Sue. I’m grateful knowing and with with you, too! Happy Thanksgiving!

Tiffany deSilva
November 22, 2011
8:52 am

Comment :

Thanks, Bill. I agree–I think it really does encourage repeat referrals.

Tiffany deSilva
November 22, 2011
8:53 am

Comment :

Happy Thanksgiving to you, too, Jeff!

Linda Pucci
November 22, 2011
10:08 am

Comment :

I’ve sent thank you cards, but what I really like doing is checking in with former clients to see how they are doing. I love hearing what is happening for them, and especially love it when they are doing well!

Mary Ellen Miller
November 24, 2011
7:06 pm

Comment :

Thanks Tiffany for the great tips! When I was in development we always heard the rule of thumb that donors should be thanked seven times. These are some good reminders of ways to thank clients as well.

Debbie Bundy
December 30, 2011
8:48 am

Comment :

Thank You for the wonderful reminder – Gratitude is indeed a cornerstone concept and you have articulated it well! May 2012 be a banner year for you and your clients. I look forward to continuing to be inspired.

Tiffany deSilva
December 30, 2011
1:14 pm

Comment :

Hello Debbie,

Thank you! May you have much success in 2012, as well!

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