4 Steps to Creating Client Allure

Client allure is all about creating a magnetic presence that draws in your ideal clients, turns them into paying customers, and makes them want to do business with you over and over again.

Businesses that plan to be around for a long time know that client allure is the key to success (even if they don’t call it that).

You see, you can no longer put up a website, place an ad in the phone book and hope your phone starts ringing off the hook.  Really, was there ever a time when you could do that?

Just like finding your perfect mate, if you want to be irresistibly magnetic to your ideal clients and make them fall in love with you, you have to put some effort into it.

Keep reading as I share with you the 4 Steps to Creating Client Allure:

  1. Step 1: Make Heads Turn. This first step is all about raising your visibility, grabbing your ideal client’s attention and getting them to take notice.  Think of yourself as the confident woman who walks into the room wearing your favorite outfit (you know the one that shows off your quirky personality and your favorite assets) and strikes up a conversation with the person who most  seems like your type.  By the end of the night, all of the good candidates have eagerly given you their contact information.
  2. Step 2: Master the Dating Game. If you want your ideal clients to fall in love with you, you have to nurture them and build a solid relationship. In the business world you have to focus on developing the “Know, Like, and Trust” factor through your marketing and communications.  In other words, you’re letting the other person get to know what you’re like and planting the seed for what the future holds, should you take your relationship to a deeper level.
  3. Step 3: Get the Engagement. Step 3 is all about “popping the question,” or as we like to say, “asking for the business” and “closing the sale.”  Ideally, you want to get your ideal prospective clients to make the commitment and take you up on your offer.  However, always come from a place of service and truly trying to find a good fit between your ideal clients and what you have to offer.
  4. Step 4: Live Happily Ever After. Step four focuses on turning your clients into your biggest admirers.  When you do this, they get great results and you get repeat business and endless referrals.  Remember to always consider your  client’s needs and make them feel special. This will go a long way in making them fall in love with you.

Learn more about creating Client Allure,™ attracting all of the clients you can handle, and turning them into raving admirers who love doing business with you agan, and again, and again.

Join me and 16 top business and marketing experts as they reveal the hottest systems, secrets, and strategies to get more clients, skyrocket your sales, and rake in the referrals.  Register to attend the Client Allure Virtual Retreat for FREE.  

The event starts February 13, 2012 and ends on March 8, 2012, so register now at http://www.ClientAllureVirtualRetreat.com


5 Response to “4 Steps to Creating Client Allure ”

Mary Ellen Miller
February 6, 2012
8:48 pm

Comment :

Great tips as always Tiffany. I never thought about “client allure” in the manner you described but the dating analogy is catchy and it works. Good luck with your event!

Kristina Shands
February 8, 2012
4:19 pm

Comment :

Love these tips. Thanks for sharing and for the invitation to the free workshop. It is amazing line up of powerful women. I can’t wait.

Jeff Brunson
February 9, 2012
11:46 am

Comment :

Tiffany, this is very good. As I read through this, I couldn’t help but think how much the 4 apply to a leader inside an organization!

Sue Painter
February 10, 2012
10:04 pm

Comment :

Great tips, and good luck with the virtual retreat. Sounds awesome!

Bill Painter
February 12, 2012
9:59 am

Comment :

I like Number 4. As they say “under promise and over deliver”.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Comment Rules: I'd love to have your comments. I welcome criticism, ideas, and thoughts. Please do not be rude (will be deleted). Please do not put your URL in the comment text. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Thanks for sharing your comments!


If you’d like a picture to show up by your name, get a Gravatar.