3 Tips for Authentically Connecting with Your Ideal Clients through Your Writing


Being able to write in a way that allows you to authentically communicate and connect with your ideal clients is a critical skill you must master if you want to get your marketing message out and ultimately serve the people you are meant to help.

I personally take my writing very seriously because it is a way for me to express myself and connect with the exact people who resonate with who I am and what I have to offer them.

I have spent countless hours honing my copywriting skills. I’ve been coached by and/or have received great guidance and feedback from some of the best copywriters in the world, including Vrinda Normand, Michelle PW, Lisa Manyon and Ali Brown. I’ve been lucky enough to have each one of them personally look at my writing and help me craft my message over time.  I believe that writing great copy is an art and a science and I’m always looking for ways to perfect my skills and connect with the clients I am truly meant to serve.

Like I said, I take my writing very seriously.

That’s why I was more than a little bit peeved  when I clicked on a random tweet and discovered that  another coach had copied my content from the Rock-Solid Business Success Summit—practically word for word.

After thinking it over I decided to channel this energy and use it as an opportunity to help others by giving you tips for authentically connecting with your ideal clients through your writing. I figured that if another business coach is struggling to connect with her clients so much that she is willing to copy someone else’s message, than others are probably struggling as well.

So here are my top 3 tips for authentically connecting with your ideal clients through your writing:

  1. Know who your ideal clients are.  Sure you’ve heard that before, but I mean really get to know who your ideal clients are. Learn everything about them—from what their biggest challenges are to what they dream about at night.  Make a list of everything you know about your ideal client and then write as if you are talking directly to them.
  2. Go deep in your writing.  People are moved to join you when you inspire them on an emotional level.  Spend some time acknowledging that you understand where they are now. Then talk about how great it will be for them when they get to where they want to be.  Spend very little time talking about yourself and your process but be very specific about how you can help them and what they can achieve by working with you.
  3. Be yourself. Above all else, be yourself.  Your potential clients want to get to know, like, and trust the real YOU. You are unique and you have unique GIFTS.  If you ever feel the need to copy someone else, it’s time to dig deep and find your authentic voice.  It’s there—you just have to uncover it.

I would love to hear how you connect with your ideal client through your writing, or what your biggest challenges might be in this area.  Please feel free to share your comments below.

If you’re struggling with streamlining your marketing and  connecting with your ideal clients, click here to schedule your complimentary Seamless Success Breakthrough Session now!

A quick FYI, I am an affiliate of many of the fine ladies mentioned above because, like I said, they’re great copywriters!

Want to reprint this article?  Be my guest. Just remember to include the complete following message:

“Want to learn more about how you can build a highly-profitable business without the stress and overwhelm? Discover the secrets to create an elegantly sleek, and sustainable business, consistently attract all the clients you desire, and live a passion-filled, brilliantly-rich life!  Visit http://www.SeamlessSuccess.com  for F’REE tips, tools, and strategies that empower you to make great money while doing what you love!  While you’re there, be sure to grab your copy
of the F’REE ebook, ‘Gain the Time and Financial Freedom You Desire: How to Avoid the 7 Costliest Mistakes Women Entrepreneurs Make.’”

8 Response to “3 Tips for Authentically Connecting with Your Ideal Clients through Your Writing ”

Jeff Brunson
December 6, 2011
6:35 am

Comment :

I especially love that “be yourself” tip Tiffany! Along with that, I would like to add that part of being yourself is knowing very specifically what your Voice is at your deepest. I have a friend who, when I was wrting my book, was constantly encouraging me and holding me accountable for allowing my Voice to come through in my writing. Thanks for these tips and reminders!

Nancy Juetten
December 7, 2011
12:02 pm

Comment :

Hi Tiffany,

I love this post and want to add that it does take some courage to speak your own truth and truly show up. All this year, I’ve been taking deliberate steps to walk my own Authentic Visibility talk, even when it means revealing that I don’t have all the answers or that my list or my income hasn’t yet reached the sky high totals of some of the mentors I most admire.

You know what has happened? My blog readers and people who listen to me speak tell me that my truth telling makes me seem even more accessible and credible. Best of all, my business is attracting even more perfect clients who appreciate this approach.

All this is to say that showing up at your best and being clear about who we are here to serve count for a lot. And you can measure the impact in the balance sheet when you do! That is a beautiful thing.

Tiffany deSilva
December 7, 2011
12:20 pm

Comment :

Thank you, Jeff.

You’re one of the most eloquent and thoughtful writers I know. And you definitely let your Voice and your GIFTS shine through your writing.

Tiffany deSilva
December 7, 2011
12:23 pm

Comment :

Thank you, Nancy. You are so right–it does take courage to “speak your own truth and truly show up.” But like you so beautifully pointed out, it’s worth it when you do because the people you are truly meant to touch with your message only appreciate you more.

Mary Ellen Miller
December 8, 2011
4:59 am

Comment :

Tiffany in reading this I couldn’t help but think that “imitation is the sincerest form of flattery.” Clearly your competitors wish they could write as well as you do. It’s wonderful how you channeled your energy from this into a positive and constructive post. I especially like #1. I have found that once the more I describe my ideal clients the more I get them!

Sue Painter
December 8, 2011
7:46 pm

Comment :

I’m glad that you turned the copywriting issue into a great blog post, Tiffany. I love your tips and believe them every one to be true!
Sue

Linda Pucci
December 9, 2011
9:49 am

Comment :

This is such helpful information, Tiffany and very timely for me as I turn my business in a new direction. No getting around it–I need to spend the time and energy to really hone in on this new target market and get to know them thoroughly so that I can communicate in a helpful way. Thanks for the reminder!

Kristina Shands
December 10, 2011
7:43 pm

Comment :

Great tips, TIffany. I’m just sorry you had to experience the violation of having your hard work, your voice, hijacked. I love the idea of going deep in your writing. Connecting with clients and letting them know that you understand what they are going through. Such great insight and advice.

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