3 Marketing Tips from Next Food Network Star
One of my favorite shows on television is Food Network Star. That’s an odd choice coming from someone who hates cooking (although, I do love to eat). I’ve watched the show for years and I just figured out one of the reasons why I love it so much. The majority of the show is about marketing.
Sure they do challenges and make some great looking food, but the contestants who do well on the show are great marketers, not just great chefs or cooks. Each show is packed full of marketing morsels.
Here are my favorite marketing take-aways from Food Network Star:
- You must have a POV. “What’s a POV?” you ask. It’s a point of view. The best Food Network Stars have a clear POV. They know exactly what they cook and why they cook it that way. It’s what sets them apart from everyone else on the planet who can turn on a stove. It’s what compels viewers to watch their show over the other bazillions of choices out there. In order to be successful in business, you have to have a clear POV. What’s your point of view? What exactly do you do and, more importantly, WHY do you do it?
- You have to be passionate. Anyone can stand up and recite a recipe and even cook a dish. But only the most successful Food Network Stars can engage their audience on an emotional level and make them want to transport themselves into the television. In business, you have to be a great storyteller—you must be able to move people from ordinary to extraordinary. You don’t just talk about the features, or ingredients, of your product or service, you talk about the wonderful experience that people have when they work with you and the delicious end result that they get to enjoy.
- You must be confident and courageous. The best Food Network Stars don’t play it safe—they take risks. They can’t expect to win serving toast and applesauce. They have to bring their best, no matter what. Whatever they create must be unique or they go home. And when they present their dish, they must present it with confidence. Noone wants to eat something the chef, himself, feels queasy about. It’s much the same in business. To be successful, you have to “put yourself out there” and be willing to take risks. Being afraid to stand out will kill your dreams of success.
I would love to hear your thoughts. And if you have a POV (which you should), I’d love to hear that, too. Need help with your POV or attracting clients? Click here to take your next step.
© 2012 Tiffany deSilva
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